Association Case Study: Club Management Association of Europe

As CEO of CMAE, Torbjörn “Toby” Johasson works with professional managers of golf, tennis, sailing, rowing, rugby, leisure & fitness, city and dining clubs throughout Europe, the Middle East & Northern Africa. Toby’s career has been in sports and leisure, and he was CMAE’s Education Director prior to being promoted to CEO in 2022.

Issues to be considered in this webinar are:

• The difference between a club industry association and a professional association of club managers

• CMAE’s globally-recognised Certified Club Manager (CCM) designation

• Advantages and disadvantages of association based on activities more than membership subscriptions

• Challenges from competition to CMAE’s core education program

• Governance pro’s and con’s as a UK-incorporated entity.

This webinar will be a dynamic “fireside chat” with Toby and John Peacock of Governology rather than a formal presentation.

Speakers

Torbjörn Johansson, Chief Executive Officer - Club Management Association of Europe (CMAE)

Torbjörn also known throughout the industry as “Toby”, leads CMAE’s strategic direction, education programmes and international network for club industry professionals across Europe, the Middle East and North Africa. With more than 20 years of experience in the sports and club management sector, he has held leadership roles with the Swedish Golf Club Management Association, Swedish Rugby Federation and Swedish Volleyball Association. Toby is passionate about professional development, leadership, and strengthening the future of club management through education and collaboration.

John Peacock AM, Director - United Kingdom & Australia, Governology

John Peacock is a highly experienced international advisor to associations and charities and is a thought leader for the associations sector. Since 2000, John has trained and consulted to hundreds of associations and charities, large and small, on strategic planning, governance, board effectiveness, operations, restructuring, financial issues and external reviews. His particular areas of specialisation are governance, mergers of associations and developing association plans that can be translated into actions, budgets and job descriptions. John has presented to associations in 13 nations. His work with associations was recognised in the 2021 Australia Day Honours List with his appointment as a Member (AM) of the Order of Australia (General Division) for significant service to the associations and not-for-profit sectors.